Voji
WhatsApp is the most personal channel in your marketing toolkit. Customers check it multiple times a day and they have chosen to hear from you there. The key is to engage in a way that feels helpful, not intrusive.
Here are the strategies that top brands use to drive real results on WhatsApp — and how you can apply them with Voji.
1. Proactive support
Do not wait for customers to come to you. Use triggered messages based on behaviour — like a page visit, cart abandonment or support ticket update — to start helpful conversations. Proactive messages see 3x higher engagement than reactive ones.
2. Personalised offers
Use customer data to send tailored recommendations and offers. Segment by purchase history, browsing behaviour or demographics. A personalised message is 6x more likely to convert than a generic broadcast.
3. Conversational commerce
Turn WhatsApp into a sales channel. Let customers browse products, ask questions and complete purchases without leaving the chat. Voji's product catalogue integration makes it easy to showcase what you sell.
4. Re-engagement campaigns
Win back inactive customers with a friendly WhatsApp message. A simple "We miss you" offer can recover 15-25% of dormant customers. Time these messages strategically — after 30, 60 or 90 days of inactivity.
5. Feedback loops
Ask for feedback after every key interaction — purchase, support resolution, demo call. Customers are 3x more likely to respond on WhatsApp than email. Use this data to improve your product and service.
6. Educational content
Share tips, how-tos and industry insights via WhatsApp broadcasts. Position your brand as a helpful resource, not just a seller. Educational content drives long-term loyalty and keeps your opt-out rate low.
Which strategy will you try first? Request a demo and we will help you build a custom engagement plan.