Voji
WhatsApp broadcast messaging lets you send a single message to thousands of customers at once — but only if they have opted in. When done right, broadcasts can drive engagement, recover abandoned carts and nurture leads at scale.
This guide walks you through everything you need to know before launching your first broadcast campaign on Voji.
What is a WhatsApp broadcast?
A broadcast is a one-to-many message sent via the WhatsApp Business API. Unlike group messages, each recipient sees the message as a private chat from your business. This makes broadcasts feel personal and conversational, not spammy.
Step 1: Get template approval
WhatsApp requires all broadcast messages to use pre-approved message templates. In Voji, you can create and submit templates directly. Approval usually takes 24-48 hours. Tips for approval:
- Use clear, honest language — no misleading claims
- Include an opt-out instruction in every message
- Avoid URLs in the template body (use buttons instead)
Step 2: Segment your audience
Sending the same message to everyone is a recipe for low engagement. Use Voji's audience tools to segment by behaviour, purchase history, location or custom attributes. Examples:
- Customers who haven't purchased in 60+ days → re-engagement offer
- VIP customers → exclusive early access
- Cart abandoners → personalised reminder
Step 3: Craft your message
Keep broadcasts short, valuable and action-oriented. A good broadcast template includes:
- A friendly greeting with the customer's name (using variables)
- A clear value proposition
- A single call-to-action button
Step 4: Schedule and send
Timing matters. Our data shows that broadcasts sent between 10:00 AM and 12:00 PM on weekdays see the highest open rates. Voji's campaign scheduler lets you set the exact date and time — or send immediately.
Step 5: Measure and optimise
After your campaign, review the analytics in your Voji dashboard. Track open rate, click-through rate and opt-out rate. Use these insights to improve your next broadcast.
Ready to launch your first broadcast? Talk to our team for a walkthrough.